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March 15, 2004
an Isreali guy...
an Isreali guy I met recommended "Pattern Recognition"...I'd given up on William Gibson but I'm into anything that critiques "Roach" marketing...I love the way the hero gets physically sick when she sees too many logo's (my sister once tried to go 40 days without any media input - it's tricky....)
Posted by Neal Haslem at March 15, 2004 09:27 PM
Comments
You should have alook at Toby Litt, he is an English auther, in particular, have a look at Sale - Adventures in Capitalism. It's rather English in it's referencing but you may get something out of it. I have a copy if you are interested.
Posted by: Keith Deverell at March 17, 2004 12:32 PM
What's 'Roach' marketing . . . sounds interesting?
Posted by: Luke Wood at March 17, 2004 12:56 PM
yeah that would be good Keith - hmmm, I have so much to read already...
Posted by: Neal at March 18, 2004 10:24 AM
Ditto to Luke, in regards to roach marketing.
Posted by: Keith at March 18, 2004 10:28 PM
Hi Keith,
I emailed Luke but here it is on the blog:
Roach marketing is where you say "hey, I read this book the other day, it's really cool, you'll like it" - the only difference between it and conversation being that you are paid to say it - and whether you believe it or not is not important. Girls in bars chatting up guys and suggesting they try the new RTD vodka and cola....roaches take the roachbait back to the nest and infect all their mates
http://www.wordspy.com/words/roachbait.asp
cheers
Neal
Posted by: Neal at March 22, 2004 05:23 PM