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March 25, 2004
ch3. appropriation
re. para relating to my topic (whatever that is..):
p76 Poyner on Garrett
"What gets overlooked, when the past is treated as a quarry from which useful visual material can be extracted at will, are the changes of meaning ñ the drainage of meaning ñ that occurs when visual ideas with specific purposes are are applieds in new contexts." (ie ripping off Lissitzky's Red Wedge)
why:
why:
meaning. the transfer of meaning, the accruel of meaning and the destruction of meaning.
It's anarchic and political, it's "bear in a china shop" playful but potentially destructive, perhaps this graphic appropriation (as Poynor suggests) actually supports a conservatism, a dilution of the importance of history, perhaps designers do become the unknowing accomplices of a political "status quo" - a stagnation borne out of the rendering of everything as pastiche and meaningless. Historical events become seen as a style to be used, a style that still carries the "smell of meaning" while it's actually had to be shot and stuffed... something like the sanctity of watching Nature Documentaries from our armchairs....
part of me agrees strongly with Savage...
this graphic appropriation seems to have fed directly into more commercial GD and advertising to create the "eater of culture" which we might come to fear...
Posted by Neal Haslem at March 25, 2004 12:09 PM