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April 23, 2004
Authorship 1
1. moving forward
a. Is the "designer as author" idea an attempt to raise the profile and increase the scope of graphic design as a profession? Has it come from a desire to expand the role of the designer to encompass other areas (writing, directing, facilitating, etc). Is this an effort to maintain the validity of the profession, at a time when it can be seen as being under threatened by a ubiquity of design-software empowered ìgraphic designersî?
b. How does "designer as author" allow design to move forward? "Instead the graphic designer could be conceived as the language worker equipped to actively initiate projects..."(p124) Is there a position in our society/profession for such a designer?
c. "By transferring the authority of the text back to the author, by focussing on the voice, presence becomes a limiting factor, containing and categorizing the work. The author as origin, authority, and ultimate owner of the text guards against the free will of the reader" (p147) Michael Rock suggesting that the designer as author could be detrimental to empowering the audience and creating open-ended atifacts of meaning.
Posted by Neal Haslem at April 23, 2004 03:44 PM