Hot Rod Biology

Thinking about the Elvis font, and looking back I realise now that I wasn't very happy with my Hot Rod Biology book because I didn't really acheive what I would want to call a 'hybrid artefact'. Both elements (hot rod mag / biology text book) were in there, but not in a way that they formed one cohesive statement or 'voice'.

Having made some very quick and naive attempts at starting work on this Elvis font I've run into the same thing ñ which I think could be good topic wise? Fusing two disaparate forms/ideas . . . sounds easy, but I'm finding that it's not that simple actually.

I've included Man Ray's piece on this blog because I think it's a good example of a 'cohesive' hybridisation. Two disparate objects (and their associated conventions) are fused into one ñ the 'new' object appearing as a convincing whole (disrupting expectation/convention).