Keith Deverell : Notes to self

What happens when we have no space in a design, whether through intent or not. Looking back at the scare sheets that I designed for the Dear John website, I realise that whilst the idea had every intention in it to create space, the form and application reduce that space. I also believe that the placement of the posters effected the potential for space within the design.

The orginal idea was to have to present a past action and contrast it with a hypoboloic future effect. The space was the period of now, then, the time of the election. It was a time to think about the recent past and the possible outcomes in the future. I suppose it tried to place the effect of an election into our hands, so that we could asume responsibility for possible future events

Where the space was taken away was in the direct nature of the language and the form. Thats not to say that to offer space in design should be a minimal, passive application, space can occur in many forms. But in this case, the requirement on the audience to understand and find this space was obscured by the form of the posters.

The location and size of the posters further hid this space. Under a bridge on a main through fair, I found great coverage, but the effect was one that when you pasted by quickly, they where read in bits, odd words or phrase's, taken away from the context of their other.