Fashion CIty was an installation that I was involved in, with others from the Masters course, mainly Neal Haslem, Yoko Akama, Stuart Geddes, Josie Ryan, Tania Invanka and Laurene Vaughan. The installation was a complex structure and asked the question, what makes Melbourne a fashionable city? The installation was held as part of the L'Oreal Melbourne Fashion Week Adventure program.
The project can be viewed as having 4 main parts, a website, maps, an installation and a screen based composition. The installation and the screen composition where located in the attrium at Federation Square.
The maps that where distributed to boutiques, cafes and bookstores in Melbourne sought to distrupt or alter our perceptions of the city, that from these maps we could reconfigure the dominant pathways with in the city. This was realised through our interventions on the standard City of Melbourne vistors map.
The same map was used as the basis of the installation. Large strips of the map where printed out and drapped over the inner walls of the attrium, cutting and altering the layout of the city, further enhanced by the application of dotted red lines that traversed the traditional concrete pathways that make up our city.
The website was a central place for reference and comment and a place where people could submit their visual account of the city. It was these submissions that where used within the Fashion City screen composition, a meadering journey through Melbourne that displayed a collective representation of the fashionable aspects of the city.